Fashion Meets Business

5–6 December 2025

Powered by the Lilly Alfonso 100-Year Plan

We are beyond excited to unveil Fashion Meets Business: The Malawi Fashion Identity Showcase (SS26), a groundbreaking 2-day fashion experience that celebrates creativity, entrepreneurship, and the beginning of a new national fashion narrative.

This is not just an event. It’s a movement. A celebration.A cultural milestone.

And YOU are invited to be part of something truly historic.

What to Expect: A Two-Day Fashion Experience Like No Other

DAY 1 — Creative DNA Designers’ Presentation

A vibrant runway of creativity!

Watch Creative DNA designers take the spotlight as they debut collections that reflect Malawian culture, youthful innovation, identity, and bold artistic expression. Expect colour. Expect storytelling. Expect a new wave of designers shaping what fashion can look and feel like in Malawi.

DAY 2 — The Official Presentation of the Malawi Fashion Identity

History in the making!

Day 2 marks the unveiling of the emerging Malawi Fashion Identity — a landmark moment for the country. You’ll witness the official introduction of styles, silhouettes, colours, and aesthetic concepts that represent Malawi’s cultural DNA in a fresh, global, modern way.

This is the birth of Malawi’s fashion blueprint — a foundation that will guide future generations of designers.

Extremely Limited Seats — Secure Yours Early!

To ensure an intimate, premium experience:

• Standard Seats: 60 only

• VIP Seats: 40 only

Once they’re gone, they’re gone. No additional tickets will be released.

RSVP & Location

For everyone’s security and to maintain exclusivity, the event location will be shared privately after ticket purchase.

How to Get Your Ticket

Choose your preferred option:

1. Buy through the official online link

Buy Now

2. Visit the Lilly Alfonso store at President Hotel and purchase your ticket physically

Upon purchase, our team will confirm your seat and share full event details immediately.

Why You Should Attend

This event is for dreamers, makers, creators, and believers in Malawi’s future.

✔ Witness the birth of Malawi’s official fashion identity

✔ Experience international-standard fashion right here at home

✔ Support Creative DNA designers ready for global stages

✔ Enjoy an exclusive, high-profile environment

✔ Be part of a history-defining moment for Malawi’s creative sector

This is your chance to say, “I was there when it all began.”

A New Chapter for Malawi Fashion

This event marks a historic step toward defining how Malawi is represented in the global fashion world.

Through the creativity of our designers and the active engagement of our audience, we are building a legacy that will inspire generations.

Join us. Celebrate with us. Shape the future with us.

Your seat awaits — be part of Malawi’s fashion evolution.