Introducing Anazi

Anazi is more than a design — it is a statement of presence, power, and identity.

Inspired by the towering figure of Gule wa Makanja, one of Malawi’s most commanding cultural symbols, Anazi embodies height, authority, and undeniable strength. The piece draws from the way the Gule rises above the crowd, commanding attention not through noise, but through presence. That quiet dominance is translated into an elongated silhouette that stands tall, unapologetic and confident.

The structure of Anazi tells its own story. Layered elements flow through the design, echoing movement, rhythm, and the ceremonial grace of the Gule performance. Each layer carries intention, reflecting the harmony between motion and stillness — a balance deeply rooted in Malawian tradition.

At the heart of the piece lies a subtle but powerful detail: Anazimbiri. Positioned close to the heart, it serves as an anchor to heritage — a reminder of identity, ancestry, and where we come from. From this grounding point, the design evolves into refined modernity, allowing tradition and contemporary elegance to coexist seamlessly.

Anazi is not a costume. It is an interpretation.

It is culture translated into contemporary African luxury — thoughtfully designed, deeply rooted, and boldly forward-looking. It speaks to those who understand that fashion can honour the past while shaping the future.

Rooted in Anazimbiri.Inspired by the Gule.Designed to stand tall.

— Lilly Alfonso

Malawi Fashion Identity | 100-Year Plan